Conversion focused technological landing page for cryptocurrency trading company

Project Scope

Recognition Capital LTD is a company providing cryptocurrency trading services. The company approached us to create a conversion-oriented landing page for their new crypto project, which is based on the Solana coin. The full list of tasks included:

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• Designing the crypto project's website based on the provided text and landing page structure.
• Preparing all necessary design materials, including visual elements and 3D objects.
• Proposing multiple design concepts for consideration.
• Implementing the chosen design on Webflow, ensuring full responsiveness and a ready-for-launch state within a month.

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GENERAL GOAL: Create a visually appealing and functional website that reflects the professionalism and technological advancement essential for attracting crypto investments.

Solution

Since the employer provided the structure and copywriting, our first step was to define the UI style. As with all our projects, this step began with selecting references for colors, fonts, animations, and other visual elements to be used in the interface design. The result of this stage was a set of Do's/ Don'ts Guidelines, approved by the employer, which served as the foundation for the landing page concept.

Driven by the technological nature of crypto projects, we decided to emphasize this aspect from the first screen. We placed the Solana coin logo alongside several basic 3D objects, whose movements were linked to mouse interactions, immediately establishing the website’s connection to cryptocurrency.

To highlight key messages on the site, we used large typography and vibrant green colors, which stand out harmoniously against a dark background. The landing page sections also featured statistical graphs showing historical performance, price changes, and investment appeal. To further immerse users and convey the investment strategy, we used a chessboard visual paired with a prominent Call to Action button.

After the design was approved, the project was built on Webflow using custom code and connected to a CMS. A key quality indicator was the page's full load time, which was 1-2 seconds, even with all animations and 3D elements in place.

Campaign Results

Through a marketing campaign via Telegram channels and the landing page, our employer generated over 2,000 leads within the first month after launch.

Technology

During the site development, we used Figma, Blender, and Adobe After Effects. The site was powered by the Webflow platform, with custom CSS, HTML, and JS code. To animate and integrate 3D models, we utilized WebGL technology and the Three.js library.

‍Employer's Insights

Please describe your company and position.

I am the Manager of Precognition Capital LTD

Describe what your company does in a single sentence.

Trading cryptocurrency

How did you find Digital Butlers?

Online Search

Why did you select Digital Butlers over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Digital Butlers were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included Web Design, and here we had three main aspects:  

• Creation of a website design based on the provided text and landing page structure.
• Preparation of all necessary design materials, including visual elements and 3D objects.
• Proposal of multiple design concepts to choose from.
• Finishing the design for desktop and mobile

What were the measurable outcomes from the project that demonstrate progress or success?

What impressed us most about Digital Butlers was their exceptional professionalism, innovative approach to design, and meticulous attention to detail throughout our project collaboration.

1. Digital Butlers presented us with multiple creative design concepts that were both aesthetically appealing and aligned with our project goals. Their ability to translate our vision into visually compelling digital assets was impressive.
2. They demonstrated a strong proficiency in leveraging advanced technologies, such as Webflow for website development, and integrating complex elements like animations and 3D graphics seamlessly into the design. Digital Butlers' commitment to delivering high-quality results was evident in every aspect of their work.
3. From our initial contact, Digital Butlers maintained clear and open communication channels.
4. Their organized project management approach, including regular progress updates and detailed reporting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initial meeting to clarify project goals and requirements. Ongoing communication and feedback sessions via WhatsApp, including video presentations of progress. Utilization of time tracking tools to monitor and report progress on design and development stages.

What was your primary form of communication with Digital Butlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The website was launched within the agreed-upon timeframe of one month from the start of the project, showcasing Digital Butlers' commitment to meeting deadlines.
The design, developed from scratch based on the provided text and landing page structure, received positive feedback for its creativity and professionalism, especially for the incorporation of 3D objects and animations that contributed to its visual appeal. Comprehensive testing ensured that all interactive elements on the website, including animations and mobile responsiveness, were functioning optimally. This attention to detail aimed to improve user experience and satisfaction.

Feedback from the team highlighted satisfaction with Digital Butlers' communication style, professionalism, and the quality of their design and development work. The site was not only visually appealing, but also technically robust and fast-loading. It’s a critical factor for high conversion rates in the competitive crypto investment sector. These measurable outcomes collectively demonstrate the tangible progress and success achieved through the collaboration with Digital Butlers.

Are there any areas for improvement or something Digital Butlers could have done differently?

We think we’re totally satisfied with the outcome. Overall, Digital Butlers met our expectations with their professionalism, creativity, and technical expertise. Yeah, the project had a biting price but when you want to have such a quality level I don't think that it is possible to get a "cheap" solution.

Digital Butlers proved to be a reliable partner in bringing our project to fruition and enhancing our online presence in the competitive crypto industry.

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