SEO for Junior specialist

Stepping into the world of SEO as a junior specialist is a bit like setting sail on a new voyage. It's exciting, full of unknowns, and maybe just a tad overwhelming. But hey, we're in this together! In this article, we'll be your trusty guides, unraveling the mysteries of SEO aspects step by step. 

– So, grab your favorite mug of coffee, settle into your comfy chair, and let's embark on this adventure together!

We've prepared a brief instruction called “From Zero to Hero”, consisting of 4 steps. Each step will be introduced with a captivating title, like “STEP NUMBER X”. As you progress through each step, your knowledge base will expand, making it easier to remember where you left off.

– Okay, let’s go! 💪

STEP NUMBER 1

What is a semantic core, and what does “gather” mean in this context?

The semantic core serves as the foundation of SEO efforts, encompassing a curated set of keywords and phrases that encapsulate the essence of a website's theme. Unlike traditional keyword lists that focus solely on high-volume queries, the semantic cluster extends beyond, encompassing variations, synonyms, and contextual words that reflect user intent and search behavior. 

So, before we start working or creating content, we need to gather the whole semantic core on the topic

Why gather a semantic core?

Improving visibility in Search Engines 🔎

By using properly selected keywords and phrases, making a list/document you can help your website rise in results for queries from your target audience. 

When you're creating content on a specific topic, it's essential to understand what people are searching for and address their questions. It’s your chance to fill out the niche and what they expect to find on your website.

Content optimization

Knowing the primary queries, you can create content that best addresses these queries, which contributes to both satisfying user needs and increasing your site's ranking in web exploration engines.

SO? 😺

From the semantics blooms the structure of the site, like branches reaching for the sky, each word and phrase guiding its growth toward the sunlit realms of user understanding – wow, so poetically!

STEP NUMBER 2

Tools for gathering a semantic core

Google Keyword Planner is like having a savvy marketing assistant at your fingertips. It helps you analyze online searches, giving you insights into what people are looking for. 

With this tool, you can really get to know your audience, spot emerging trends, and tweak your marketing approach to better connect with them. By providing data on search volume, keyword competition, and estimated ad costs, it's like having a guide that simplifies the process of finding the right keywords. 

This tool is absolutely FREE! But follow this short guide how to access this tool👇

1. Make sure you have a Google Ads account. 
2. Access the Google Keyword Planner. 
3. Determine if you want to look for new keywords or use existing ones to get search volumes and forecasts.  
4. Organize and filter your results. 

‍Se Ranking – PAID PLATFORM

It’s an all-in-one SEO platform that provides a comprehensive set of tools for managing and optimizing your website's search engine performance.

• • Keyword research
• • Website audits
• • Backlink analysis
• • Competitor analysis
• • Rank tracking and reporting

It helps users improve their website's exploration engine visibility and drive organic traffic, and this platform gives you advice on choosing the best keywords.

One of the best best paid (unfortunately) platform for a semantic core creation – SEMruch

Thanks to its Keyword Magic Tool, SEMrush is easy to use and intuitively understandable. 

This platform offers many powerful digital marketing optimization features. Certainly, here are the features offered by the product on the linked page: Keyword Magic Tool, Competitor Analysis, SERP Features Analysis, Content Optimization, and Backlink Analysis.

STEP NUMBER 3

How to prepare your content?

After the so-called research phase, prepare the structural text for each page according to semantics.

It suggests that when creating content for websites, it's essential to consider not just the keywords used, but also the broader semantic themes and topics relevant to the page's purpose.

For example 👉 if a web page is about “Healthy eating habits”, the content should cover various aspects related to nutrition, dieting, recipes, and wellness, reflecting the semantic scope of the topic. This ensures that the content is not only optimized for search engines but also provides valuable and comprehensive information to users interested in the subject matter. 

The important thing you need to always remember is that you create content for people, not for robots and algorithms. Only due to people’s behavior on your page will everything be determined. This means that your information should answer people’s questions, and the more answers people find on your website, the better it will be for you, and your online presence will grow.

Few points to consider to sum the whole thing up

Audience-Centric Approach: content should be crafted with the audience in mind. This means understanding their needs, interests, and pain points, and addressing them through your content. 

User Intent Optimization: rather than solely focusing on keywords, it's essential to understand the intent behind users' search queries. What are they looking for? What information are they seeking? 

Quality Over Quantity: instead of prioritizing keyword density or stuffing content with irrelevant information, prioritize quality. Offer insightful, well-researched content that adds genuine value to your audience. 

Engagement Metrics Matter: pay attention to user engagement metrics such as bounce rate, time on page, and click-through rate. These metrics provide valuable insights into how users interact with your content. By analyzing these metrics, you can identify areas for improvement and refine your content strategy to better meet user expectations.

What is EEAT in Google?

This part is about the audience-centric approach but on the example of the most powerful engine in the world. 

Google is great at picking up new content and starting to promote it over the place. 

EEAT is the golden rule which stands for Expertise, Authoritativeness, and Trustworthiness, is a set of criteria to assess the quality and credibility of web pages. 

It plays a crucial role in determining a page's ranking in search engine results.

1. 🔴 Expertise
Google evaluates whether the content reflects expertise in its field and whether it provides valuable and accurate information to users. 

For example 👉 content written by industry experts or backed by credible sources is more likely to be considered as demonstrating expertise.

2. 🟡 Authoritativeness
Google assesses factors such as the reputation of the author or website, the quality of backlinks pointing to the page, and the overall trustworthiness of the content. 

3. 🟢 Trust
Google evaluates whether the content is accurate, transparent, and free from misleading or deceptive practices. Factors such as the website's security measures, privacy policies, and overall user experience contribute to its trustworthiness. 

STEP NUMBER 4

Important factors for ranking websites in Google

1. Technical Factors

This brief section covers different technical aspects of a website that can either boost or hinder its ranking.

• Site speed – the faster, the better! 
• Mobile responsiveness – obligatory! 
• Crawlability

Let's say you have an online store where you sell various products like books, clothing, and electronics. You notice that some product pages are not showing up in Google results, even though you're confident they should be there.

Upon analysis, you discover that the pages not getting indexed have poor crawlability. This could be due to these pages not being linked to from other pages on your site, having a disallow directive in your robots.txt file, or having duplicate content, which prevents search engine bots from indexing them.

To improve crawlability, you take the following steps:

1. Add internal links to these pages from other pages on your site. ⬇️

2. Update your robots.txt file to allow indexing of these pages. ⬇️

3. Ensure unique content on each page to avoid duplication. ⬇️

After implementing these changes, you notice the pages start appearing in Google results, leading to increased traffic and sales on your online store. 

• • Schema markup

So-calle form of structured data that you can add to your website's HTML code to provide search engines with more detailed information about your content. It helps engines understand the context of your content better, which can lead to richer and more informative results for users.

2. Reliability (SSL Certificate, Website Availability via HTTPS): 

This factor relates to the security and trustworthiness of a website. Having an SSL certificate and enabling HTTPS encryption provides a secure connection between the user's browser and the website, which is crucial for protecting sensitive information and enhancing user trust.

3. Keywords = Matching User Queries – OBLIGATORY! 

4. UI/UX 

A well-designed, intuitive, and user-friendly interface enhances user engagement, reduces bounce rates, and improves overall satisfaction, leading to higher rankings.

Everyone loves quick and easy-to-use websites because when browsing these sites, we want to stay, not leave!

5. Publication date (Content Freshness)

Regularly updating and publishing new content signals to search engines that your website is active and relevant to people's interests.

6. Behavioral factors

User engagement metrics, such as click-through rate, dwell time, and bounce rate, provide valuable insights into how users interact with your website. 

7. Location and Language (Regional Specifics)

Considering regional differences in language, culture, and search behavior is essential for targeting specific geographic regions effectively. Localizing your content and using relevant language and keywords tailored to your target audience can improve your website's visibility in regional results.

Thoughts of conclusion

Awesome job! You've got the basics of SEO down pat. Pat yourself on the back! Now, it's all about putting that knowledge into action. Treat this article like your trusty sidekick whenever you need a refresher on this topic for junior specialists. 

Refreshing your memory about what you've just learned:

• What is a semantic core, and what does “gather” mean in this context?
• Tools for gathering a semantic core
• How to prepare your content?
• What is EEAT in Google?
• Important factors for ranking websites in Google

Happy practicing!

Still doubting? Don’t worry! Just contact web experts 👉 Digital Butlers, now and get a free consultation from us. 

We love questions, and more than questions, we love answering them and helping people!